Find Web Developers
Find Web Developers

Small Business Websites – 5 Tips For Selecting a Web Developer

Taking your business online does not have to be challenging.

And while choosing a web developer might not be something familiar to you, following these few tips can help make your own website development experience more successful and ultimately more enjoyable.

Below are our Top 5 recommendations for selecting a web developer to help take your small business online.

1. Pick someone with extensive experience.

There are thousands and thousands of self proclaimed web developers out there. Finding web developers with a track record is important. It is now possible for anyone with a computer a willingness to learn to be able to build their own website. The challenge lies in understanding the multitude of elements that go together to create an effective website. Writing effective content, creating page hierarchy, Manipulating images, optimizing your website for search engines, setting up hosting and databases – it all better handled by an experienced developer.

2. Choose local talent

Technically, you could choose anyone, anywhere in the world to develop your website. But lets be realistic, when it comes to customer support, timely responses and effective communication, a “local” developer will always provide better support than a remote one. Time, distance and your ability to communicate with a developer are critical to being successful online.

Too often, we see customer service confined to a chat window, or a email ticketing system, usually outsourced to someone half way around the would. The entire communication process breaks down, time-lines get extended and your project suffers because something got lost in translation.

3. Provide a list

There are millions of websites online – so it should be easy for you to find a few examples of websites you like. Share them with the developer as examples of the things you would like for your own small business website. Select websites for how they are organized, the colours they use and any specific features you might want for your own website.

Be aware however, that some features that seem “cool” can be complex to programme and add significant $$ to any budget, and often – they also negatively impact your sites ability to be found online.

4. Understand your audience in “online” terms

Websites exist for many different reasons. Knowing why YOU want the website is important, but perhaps more important is knowing how your customers will use the website.

– How are your customers going to interact with your website?
– Is your website going to be an online brochure?
– Will the website need to be updated frequently?
– What kind of information will your customers require?
– What other aspects of your business can be assisted by leveraging your website?

5. Plan ahead

Be aware that decisions made in the beginning stages of your website development can impact your initial development costs and more importantly – your ongoing costs. Give consideration to how you may want to use your website in the future. Ask the developer about how future updates will be made, and what the cost of these updates are.

Utilizing these 5 tips will help put you on the right path to creating an effective, useful website for your small business.

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